Hi, I’m Sasha

A coach for artists & creatives, and founder of the artist homecoming methodology

 

I’m a multidisciplinary artist, essayist, and board certified coach for artists & creatives. I love support the growth of talent, professionalism and people creating beauty for this world.

Growing up in the funky and artistically rich San Francisco Bay Area, I learned how to balance my left and right brain skills from a young age with an artist mother and financial advisor father.

My career journey started with music journalism, which led me to artist marketing and national sales roles within independent outfits and major labels.

Curious about the specifics of a high-level artist’s creative process, I worked alongside an elite team of A-list film composers, managing day-to-day business affairs and assembling talented teams of musicians and producers.

My career grew and expanded, yet I was living with a consistent craving for meaningful work that contributed to my communities on a deeper yet practical level.

I wanted to come home to the arts community in a radically different way than the status quo: serving as a Coach and Creative Partner.

My professional experiences in the arts and entertainment worlds contributed to my high-level understanding of the day-to-day practice of creating a successful and profitable arts career.

In working closely with industry-renowned and established artists, I saw that there is a clear discernment between how commercially successful work and personally meaningful work are not always in alignment.

That is the gap in creative work that I seek to bridge, alongside my talented and ambitious clients, who, like me, can best be described as weirdos with swagger.

Our way to success comes from the quality of the path we create for ourselves, and by creating from within our own framework with specific tools at hand. I believe your artistic contribution already exists in its entirety, and the first step is to listen for it. 

 
The essential element in nurturing our creativity lies in nurturing ourselves.
— Julia Cameron
 

This Is What We Believe

 
 


CONNECTION

Between client and coach, between coach and holding the space, between client and their vision.

 


CLARITY

Always walk in stride together, as true partners, as a team.

 

VISIONARY

Everyone has this ability, and those who live to express their vision are welcome here.

INCLUSIVE

Deconstructing any old models or beliefs about what it means to be a “good artist” and what makes “good art”, it’s all about alignment with all parts of yourself.

PUNK ROCK ATTITUDE

Make your own rules, define your own values, trust yourself.

 
 

What We Stand For:

Experimenting, softening, slow days, acts of thoughtfulness, precision of craft, passionate, detailed work, odd hours/body clock not standard time blocks, weirdos with swagger.

What We Actively Work Against:

Perfectionism, external standards of success, negatively competitive creative environments, capitalism, the “good” “bad” binary.